1993
Incorporation of P.O.S. Marketing + Vertrieb GmbH
1994
start of distribution of Sol Mexican Beer
1995
Start of exclusive distribution of Miller Genuine Draft in Germany
1998
Long-term distribution and marketing co-operation with Miller Brewing Company
1998
Renaming into Miller Brands Germany GmbH (MBG) located in Paderborn
2000
Long-term distribution and marketing co-operation with SALITOS Brewing Company
2000
Launch of SALITOS TEQUILA FLAVOURD Beer
2002
Launch of SALITOS GINGER ALE
2002
Launch of SALITOS ICE
2002
Launch of the own brand effect®
2003
Acquisition of the exclusive European distribution rights for the internationally known trademark WATER JOE®
2004
one of Germany’s leading breweries - Krombacher brewery Bernhard Schadeberg GmbH & Co. KG joins MBG as a shareholder
2004
Acquisition of the distribution rights for Cab Cola & Beer for the German on-trade
2004
Entry into the spirits market with the first-class vodka THREE SIXTY VODKA
2005
Renaming into MBG International Premium Brands GmbH
2005
Acquisition of the distribution rights for Krombacher Extra mild for the German bar and club trade
2005
Launch of the own brand SCAI & RAY Prosecco
2006
Acquisition of the distribution rights for Orangina for the German on-trade
2006
Acquisition of the exclusive distribution rights for ROSE’S for the German market (on- and off-trade)
2006
Start of distribution of Snapple
2007
Relaunch of the brand SALITOS (implementation of a family brand)
2007
Extension of the SALITOS range: SALITOS CERVEZA and SALITOS MOJITO
2007
production of the international effect® TV and cinema commercials and launch of the worldwide campaign "no effect without effect®".
2007
Strategic co-operation with Schwarze & Schlichte Markenvertrieb GmbH & Co KG to strenghten THREE SIXTY VODKA in the off-trade as well as Angel d’Or in the on-trade
2007
Implementation of the umbrella brand SCAVI & RAY Winery at the launch of the Italian premium wines
2007
Launch of the international brand corky’s® on the German market
2008
Acquisition of the distribution rights for the herbal liqueur MEYER’S BITTER in the on trade of E. Eduard Meyer GmbH, Stadthagen
2008
Eextension of the SALITOS range: SALITOS CUBA LIBRE
2008
LAUNCH OF MEYER’S BITTER AND THE LINE-EXTENSION: ´MEYER’S BITTER DEUTSCHE FELD- UND ALPENKRÄUTER´
2008
RELOCATION TO THE NEW COMPANY BUILDING
2008
EXTENSION OF THE ROSE´S RANGE: ´ROSE’S MOJITO´
2008
LAUNCH OF THE THREE SIXTY VODKA MINIATURE BOTTLE 4 cl
2008
COMEBACK OF THE EFFECT® CAN IN THE GERMAN MARKET
2008
DESIGN RELAUNCH OF THE BRAND WATERJOE
2008
EXTENSION OF THE EFFECT® RANGE: ´EFFECT® ZERO´
2008
EXTENSION OF THE CORKY’S RANGE: ´CORKY´S CHOCOLATE & ORANGE´ AND ´CORKY’S STRAWBERRY & CREAM´
2009
ACQUISITION OF THE DISTRIBUTION RIGHTS FOR THE AUSTRIAN LEMONADE ALMDUDLER
2009
ACQUISITION OF THE DISTRIBUTION RIGHTS FOR THE PREMIUM SPARKLING WATER PERRIER
